Ben
Making benefits management easy.
With Ben, employers can manage their company's benefits with zero hassle.
Our story.
Together with David and Sebastian, we built the product from scratch and all its way up to what it is today: a platform enabling employees to choose and control their allowances from a coding class to getting a falafel for lunch. "Thanks, Ben!"
Our scope.
UX/UI Design B2B Tools
UX/UI Design B2C App
Branding
App Concept & MVP Product Strategy
A brand about connection and partnership
The first step that we took together was the logo and branding. It was important for the product to have a symbol and a stamp that represented the strengthening of the relationship between the employee and employer, which is ultimately what Ben is there for. The geometric “B” shape stands for the name, which is broken down and repeated to show three shapes that are brought in together and overlapped, representing a unity and connection between the two sides.
Logo system based on 1. Employee, 2. Employee connecting to the Employer and finally, 3. The overlapping of the different parts.
Ben’s colour palette is dominated by the use of white space in combination with the primary colours: two blues that transmit the safety of the product together with a power red to bring energy to the scheme.
Growing towards the App
The collaborative trust grew from both sides and soon we started on taking the next step – caring for the synchronised development of the B2C employee app and the B2B administration panel. We were there from the first conceptual idea to moving the first pixel to development support.
The project got bigger fast. New insights, new features, and new testings resulted in new designs. What worked at the beginning needed to be iterated eventually. It was our job to constantly challenge every design decision as well as keeping track of every pixel.
