Our approach to branding followed a classic process, resulting in a beautifully crafted logo that, though it took time, was worth the effort. We are especially proud that gitti has consistently embraced our branding, maintaining an elegant yet joyful tone throughout. A key highlight of our collaboration was creating the very first packaging design for Gitti's 01 red nail polish in their water-based line, which features a marker indicating the percentage of water as an ingredient, emphasizing its unique formulation.

Equally significant was our role in shaping gitti's digital presence. We developed the first website design system and designed their Shopify shop, ensuring a seamless and engaging online experience for their customers. These digital foundations were crucial in bringing the brand's vision to life and setting them up for success in the e-commerce space.