Pangea Bio
We supported Pangea Bio (formerly Pangea Botanica) to overhaul their digital presence with a refreshed identity. Our main aim was to sharpen and effectively communicate their mission and positioning, and establish a strong market position in the cutting-edge field of AI-powered drug discovery for neurological and neuropsychiatric disorders.
Collaboration: 2020-2024
Branding
Web Design
Webflow Development
Project’s Focus Areas
Content clarity & navigation: A clear content structure & streamlined site architecture ensure that different visitors can easily find relevant information. We also worked to improve usability and clarity throughout the site.
Visual identity: Inspired by the concept of "Where nature meets science," we created a visual language that combines high-tech science with a warm, human touch, using light pastel tones to create an inviting and approachable feel.
Addressing different target audiences: The redesigned website serves as a central touchpoint for Pangea Bio’s diverse audiences, particularly focusing on engaging investors and attracting talent.
Webflow implementation: By building the site on Webflow and incorporating CMS features, we enabled the Pangea Bio team to easily update and manage their online presence after we finished our collaboration.
